Guest writing for LogoNest 01

Guest writing for LogoNest 01

Greeting me in the mail this week was the first edition of LogoNest, an inspirational collection of logo design culled from the popular website of the same name. Awhile back, I was asked to be a contributing writer to the volume for which I was quite flattered (you know, being a DESIGNER and all) and maybe a little tentative. Frankly, I thought I was just putting a few words together to help out the book. Little did I know, my piece would end up right up front for all to see, right there in print.

I did my very best, so please be kind. :)

Overall, I thought it came out very nice. I dig the very impactful and distinct, orange cover and mailing package. The pacing was nicely planned and the page layouts were well done. It was a great first-edition effort.

What made this book different is their premise of ‘The book from logo designers for logo designers’. So, it seems only fitting that they included a nice collection of work with some great articles from notable logo designers from all over the world. Designers like Steve Zelle of Processed Identity, Tim Lapetino of Hexanine, logo designer and blogger, Jacob Cass, Gareth Hardy and others.

Here is an excerpt from my article, The Power of a Good Logo:

[quote]At the heart of every great brand is a logo–a symbol, icon or typeface that is easily recognizable by the viewing audience. Something that, when viewed, sparks an impulse or emotion about the company or organization it represents. That reaction is what makes a good logo truly powerful.[/quote]

 

To read the rest of the story, you can order your own copy of the limited-edition LogoNest 01 from the website.

I want to thank Alen, Sinisa and everyone at LogoNest for the opportunity to help out. We all look forward to LogoNest 02.

  • http://www.behance.net/Debashis Debashis Nayak

    Congratulations, Leighton ! I really enjoyed reading your article :-)

  • http://leightonhubbell-blog.com leighton_hubbell

    Thank you, Debashis. Glad you got something out of it. I hope it was helpful.