Archive for 'Logo articles'

 

My interview on The Logo Mix blog.

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Read my latest interview posted on The Logo Mix logo design blog. There’s new work, interesting questions and chat about my design process.



The Gap logo pump fake. Back to the original.

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In an odd and truly strange turn of events, GAP has now decided to go back to the original logo design they were trying to replace. Many are wondering if this was a calculated publicity stunt or just a corporate flub. It’s hard to say, but I think saying it was planned would be giving them too much credit.

How to find the right logo designer.

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With a rather popular post I wrote entitled, ‘How to find the right illustrator’, I thought I would contribute this one for those looking for logo designers.

Logo illustration time lapse

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Here’s a time lapse of a recent logo illustration I’ve done that includes a mother kangaroo with an infant in her pouch.

Setting the tone. Color selection in logo design.

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There are a lot of key components in creating a logo design. Elements like font selection, design of the logomark, graphic style and of course, color. Of the group, color seems to be the least tangible of all the logo design assets. Yet, a great logo color scheme can be quite powerful in setting the tone for mark and the brand.

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