Blissfully unaware. That’s what I’d like to call it. Not ignorant, not naïve, just unaware. I’ve been a designer for a lot of years and have had my work online since 2004, so I know the risks. Or, so I thought. It really wasn’t until the recent Logogarden.com debacle where I had 21 logo designs…
If you’re into logo design there’s a new book out that you need to get your hands on. I just got my copy this week. It’s Smashing Logo Design by Gareth Hardy.
Not only is the volume full of some of the latest and greatest work from contemporary logo designers from around the world, it is also a great resource on everything from sketching and concept development, to software tips and business development.
There often comes a time in any type of project relationship that you decide, sometimes sub-consciously, what your role will be. Are you the leader, or the expert? Or are you the taskmaster, or even the worker bee? Sometimes there’s even a combination of roles.
Accepting your role is often difficult to grasp once it’s been established, especially if it’s not the role you wanted or started out with. You may be wondering, ‘How did I get here, and why did I let this happen?’
After much back and forth, Chris Brogan posts the question, “Designers: so besides cost, educate a business person why one beats the other. Blog your answers? I’ll link to a few in my post.” It’s interesting that he would ask this question, because it appears that this isn’t readily apparent to the average business owner. Well, I am here to help.