There often comes a time in any type of project relationship that you decide, sometimes sub-consciously, what your role will be. Are you the leader, or the expert? Or are you the taskmaster, or even the worker bee? Sometimes there’s even a combination of roles.
Accepting your role is often difficult to grasp once it’s been established, especially if it’s not the role you wanted or started out with. You may be wondering, ‘How did I get here, and why did I let this happen?’
There are a lot of key components in creating a logo design. Elements like font selection, design of the logomark, graphic style and of course, color. Of the group, color seems to be the least tangible of all the logo design assets. Yet, a great logo color scheme can be quite powerful in setting the tone for mark and the brand.
Very often, you see the oh-so slick and beautifully-crafted logo designs of your favorite sports teams. But, have you ever wondered how the designs evolved into what you see now, the completed logos? Well, there is an interesting world that combines logo design with the related discipline of illustration.
With the constant stream and endless supply of logo inspiration available on the web and in print these days, it’s easy to get overwhelmed. Like a kid in a candy store, there is almost too much to consider. Tons of inspirational reference, dozens of tutorials and scores of how-to articles all too willing to help you out of your creative hole.
What you need is some inspirational detox.
Here’s a popular article on logo concept sketching from my blog, Leighton Hubbell – Illustrative Designer.
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